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thing as over-optimizing a page and stuffing keywords every 5 or 6 words apart- this will do you more harm than good and may even get your site penalized.

By also having your address in the site of your company you can again replicate the location you are trying to optimize for.

One or two more mentions of “Web Design” in the content should be enough to suffice. Remember do things naturally – there is such a

"Professional and affordable web design company | YourCompanyName based in Glasgow" - nothing fancy just the right amount to help entice a user user to click-through to your page.

Notice the pipe bar in the middle of the description - this is a short-cut mode to relay different types of info quickly and effectively in a short sentence.